Sell Your Horse Online - Horses for sale

Event Partnerships with The Sale Horse

The Sale Horse specializes in equine advertising. We know producing a horse sale is no easy task.
Sale management and their team have a lot on their plate.
We’re here to help.

Sit Back & Get Launched

We create your event listing for you so your sale management team can focus on producing the sale.

Your listing includes all the details your consignors and buyers need to know. Your horse sale event is shareable across all social media so you can reach a larger audience.


 Personalized account creation by The Sale Horse team

Consignor forms and info are available right from your listing

We upload up to 75 horses for you

Your PDF catalog can be included right on your listing


“When we partnered with The Sale Horse to produce our 2016 performance horse sale, we saw a huge jump in phone bids over last year.”

— Becky Temple, Sale Manager, Idaho Performance Horse Sale

Make your catalog beautiful on every device.

Anywhere, anytime.
Horses for sale online, western horses, ranch, rope horses, reined cowhorses, cutting horses, colts, barrel horses

Make it easy to shop

Our horses are easy to view online anywhere, anytime. Buyers won’t struggle with PDF catalogs on mobile phones or downloads on desktop.


 Up to 75 horses uploaded for you.

Consignors can directly send supplemental information for us to add to their horse’s listing.

We add extra pictures, video, and updated descriptions so you don’t have to.

Special Consigned Horse Listings

We handle up to 75 uploads of your sale consignments so buyers can start choosing their favorites right away. Our Consigned Horse listing type includes specialized categories for advertising consignments.

Supplemental information can be included easily and quickly. Consignors are able to share their horses directly from your Sale Horse seller page.

iPhone photo of a sale horse

More photos + more info = more bids

Today, the top sellers are personally advertising their horses and programs ahead of time with quality photos, descriptions and videos not found in the catalog.

The more information a buyer has to make a decision ahead of time, the better the final bid could be.

Related: 11 Tips to Make an Extra $1,000 On Your Consignment

Horse Sale Consignment - 11 tips to bring extra money

Getting Higher Bids

“People that are topping sales usually are working hard to promote their horse, just like I’m working hard to promote the sale. The two really go hand in hand. ”

— Jill Swanhorst, Sale Manager & Consultant

Social Media & Digital Marketing Services

Engage with an online audience. Keep all the important info and photos in one place without losing visibility.

Equine marketing strategies with your goals in mind

Our boosted posts and sponsored content will reach a targeted audience customized for your specific sale. This means only the right people in the right places with the right interests see your content.

We’re good at the internet so you can focus on being good at selling horses.


 Target Facebook audience creation

Boosted Facebook posts

Professional design and copy writing

 Google ads and integrated Facebook retargeting

campaigns designed to reach your perfect buyer

The Sale Horse

Publicity to attract consignors and buyers

Our relevant blog posts add an extra level of awesomeness to your event. We’ll advertise your sale in our articles, helping drive traffic to your listings.

We also offer custom, sponsored blog posts to highlight your sale stats, best features, or history. Share that great publicity to your social media outlets or website!

Ready to start a conversation?

Let’s chat about what The Sale Horse can do for your sale.


Professional Design Services

We design ads for your custom Google & Facebook campaigns.


Custom design services created specifically for your businesses are not included in package price.

Great Photography

Good photos express great value.
Our creative services include a copyrighted library of beautiful equine photography.

Google Ad Design

The Sale Horse designs and implements custom Google ads. See examples of our Google ads below.

Facebook Ads

Our Facebook ad creation services include copy writing, audience creation and implementation.


Sale Ring Case Study

Learn how our marketing attracted more attention for one performance horse sale.

See it in action

It’s easy to get behind on keeping a sale website updated while also trying to manage consignors and more.

Watch how we helped one performance sale keep their digital marketing updated to attract more buyers.


Sponsored Happy Hour

The Sale Horse sponsored* a happy hour during the sale preview to create a welcoming atmosphere for prospective buyers.

*Beverage sponsorship is an additional cost and not part of our base Sale Ring package. Contact us to learn more.

Complete Online Catalog

Full color, full descriptions. The printed sale catalog was in black and white with limited space for each horse. Our online catalog included additional photos and descriptions. It even included videos of the horse.

Social Marketing

Our boosted posts related to the event help reach over 6,000 people. Consigned horse listing were viewed over 3,000 times. See all our social marketing stats for this event.


Total Page Views Of Consigned Horses
Total Page Views for Our Buy of the Week
Shares for Mare Crush Monday
Shares of All Horses Consigned
Total Event Reach
Numbers of Free Beers Drank


The Sale Horse did a great job marketing our consigned horses and bringing more buyers in. They went above and beyond by working the ground during the sale and providing beer for the preview. The buyers were kept engaged and entertained. I really appreciate the work The Sale Horse did for the Idaho Performance Horse Sale.

— Zack Zumstein, Sale Producer and Auctioneer, Idaho Performance Horse Sale

From #MareCrushMonday to Top Seller

Every week The Sale Horse publishes a hand picked mare to feature on our Facebook page for #MareCrushMonday.

The mare we picked on the Monday before the Idaho Performance Horse Sale ended up being the top seller, consigned by Ryan Thomas.

Learn how advertising a consignment brings extra money in the sale ring:

Ready to get started?

Discover all The Sale Horse can do for your sale.