5 Tips For Writing A Great Sale Horse Description
A Guide To Making Your Horse Sound Great
by Lisa Whinfrey
We all know first impressions count for a lot.
Writing a great sale horse description is second only to having a really good picture. A really nice write up will help your sale happen faster.
Plus, there’s less questions for you to answer over the phone—bonus!
Here’s how you can avoid the most common problems.
An easy way to make sure your horse’s description looks as professional as possible is to make sure to use complete sentences and check your spelling. Be sure you’re using the right word. That way, you avoid mistakes like saying “rain” when you mean “rein.”
Bonus: flesh out your sentences with more information to really show off your horse.
2: Don’t Get TOO Detailed
The point of your description is to grab the buyer’s attention. You’ll really lose their interest if you get too wordy and disorganized. If there’s other relevant information that you think a prospective buyer needs to know, tell them when they call you in response to your awesome ad!
Even if it doesn’t seem relevant to your chosen discipline or your horse’s specialty, think hard about all the things you’ve done with this horse that might help set him apart. If you’ve been swinging a rope on him, he might just catch a cowboy’s eye even if your rope has never left the boarding stable! Do your kids jump on her bareback and bring the other horses in? Maybe someone looking to get back into riding needs a confidence booster and that sentence is what makes them pick up the phone.
Even if you haven’t done much in the way of extracurricular activities on your horse, think about what he can do that really makes him stand out from the crowd, whether she’s a show horse, a rodeo horse, a ranch horse, or just your backyard horse.
But…my horse isn’t very good. That’s why I’m selling him.
That’s okay! Not everyone is looking for a finished horse. Try to take a step back and look at him objectively so you can pick out some good points. Be honest, and remember it’s okay to focus on the positive. Make sure to be straightforward in conversations with buyers.
Save time–and look smart!
Taking a little extra care to write a really nice description will show off all the work you’ve put into your horse to get him sale ready, and you won’t have to answer the same questions over and over again.
Plus, no one can make fun of you for the nice neck rain you have on your good bread bridal horse. That’s always a good thing.