5 Tips For Writing A Great Sale Horse Description

5 Tips For Writing A Great Sale Horse Description

A Guide To Making Your Horse Sound Great

by Lisa Whinfrey

We all know first impressions count for a lot.

Writing a great sale horse description is second only to having a really good picture. A really nice write up will help your sale happen faster. 

Plus, there’s less questions for you to answer over the phone—bonus!

Here’s how you can avoid the most common problems.

1: Check Your Spelling

How To Write A Sale Horse Description

An easy way to make sure your horse’s description looks as professional as possible is to make sure to use complete sentences and check your spelling. Be sure you’re using the right word. That way, you avoid mistakes like saying “rain” when you mean “rein.”

Bonus: flesh out your sentences with more information to really show off your horse.

For Example:


Mare. Been trail road goes threw water. Good neck rain ad soft in bridal. Nice palamino/yellow color. She is bread good. Call 4 more or 2 get pix

Much Better!

Penny is a pretty 8 year old palomino mare. She has mostly been used as a trail horse by our family. We’ve had her out in the mountains and through all kinds of rough country. This girl crosses water, ditches, logs—you name it. She has a soft mouth and a good neck rein. She’s a Shining Spark granddaughter. Intelligent, capable mare that we’ve really enjoyed owning. Call or text Brenda at (xxx)xxx-xxxx for more information.

2: Don’t Get TOO Detailed

How To Write A Sale Horse Description: Don't Get too Wordy

The point of your description is to grab the buyer’s attention. You’ll really lose their interest if you get too wordy and disorganized. If there’s other relevant information that you think a prospective buyer needs to know, tell them when they call you in response to your awesome ad!

For Example:

Pretty much unbearable…

Buddy was raised by the best local breeder. I bought Buddy when he was three but I first saw him before he was weaned and he was so cute. He has had his feet trimmed every six weeks the whole time I’ve owned him. He can cross obstacles, but the kind that’s like a teeter totter kind of scares him at first so I just make sure to be really patient with him. The first time we opened a mailbox he spooked a little, but now he’s over it. Buddy really likes dogs but not cats. Buddy will come with his winter blanket, a light rain sheet that needs re-waterproofed, his favorite cooler, a fly sheet with a matching fly mask for summer time, a few buckets, what’s left of his grain, and a bale of hay. He usually comes when you whistle for him out in the pasture. He picks up his feet really well and the farrier says he has really good hooves but I keep him a hoof supplement just in case. I also give him joint supplement and minerals and he’s always had access to a salt block.

Very readable!

I bought Buddy as a colt from breeders Sweetwater Farms. He had two years of professional training with an emphasis on Ranch Versatility. Buddy is a friendly, gentle boy with plenty of personality. He’s easy to catch and has been ridden through trail courses and obstacles extensively. He could be a lot of fun for a youth or would be a great asset to a boarding stable as a lesson horse. All vaccinations, veterinary, and farrier care consistently up to date. He is 16 years old and 15’2hh.  Call to come fall in love with this sweetheart!

3: Round Out His Resume

How To Write A Sale Horse Description

Even if it doesn’t seem relevant to your chosen discipline or your horse’s specialty, think hard about all the things you’ve done with this horse that might help set him apart. If you’ve been swinging a rope on him, he might just catch a cowboy’s eye even if your rope has never left the boarding stable! Do your kids jump on her bareback and bring the other horses in? Maybe someone looking to get back into riding needs a confidence booster and that sentence is what makes them pick up the phone.

For Example:

Not bad

Finished reiner for sale. $5000+ NRHA earnings, $3000 from Non-Pro classes. Sound, pretty, gentle. Would make a great amateur or youth show horse.

Better yet!

Finished reiner for sale. $5000+ NRHA earnings, $3000 from Non-Pro classes. She is gentle, sound, pretty, and has been my go-to horse for the last three years. She’s proven her worth in the show pen and has also been ridden outside, has worked a cow a couple times, and even been through the obstacles in a local trail course. She takes it all in stride and then goes back to the reining pen without missing a beat. Would make a great amateur or youth show horse.

4: Make Her Stand Out

How To Write A Sale Horse Description

Even if you haven’t done much in the way of extracurricular activities on your horse, think about what he can do that really makes him stand out from the crowd, whether she’s a show horse, a rodeo horse, a ranch horse, or just your backyard horse.

For Example:

Just another rope horse.

Nice finished 12 year old heel horse. He’s been hauled to jackpots and rodeos.

I’d totally call about this horse!

Fancy heel horse! Dinero has lived up to his name by winning checks at World Series and USTRC ropings. He’s great in the box, scores nice, and leaves flat every time. He rates as well as any horse I’ve ever ridden and stops strong. He always makes the same run and is plenty fast enough for a higher numbered roper but easy enough for a beginner. Dinero is 12 years old with a good back, solid feet, and a laid back disposition. Gentle, sound, consistent, seasoned geldings like him don’t come along every day!

5: Focus On The Positive

How To Write A Sale Horse Description

But…my horse isn’t very good. That’s why I’m selling him.

That’s okay! Not everyone is looking for a finished horse. Try to take a step back and look at him objectively so you can pick out some good points. Be honest, and remember it’s okay to focus on the positive. Make sure to be straightforward in conversations with buyers.

For Example:


Ol’ Rawbone hasn’t had as much training as he should. He is a little hard to catch and too hot to do anything with. He has a big head and mean eyes and never gets tired.

I catch your drift.

Big, stout gelding with a nice set of withers and lots of motor! He can go all day and again tomorrow and not wear out. A confident rider with a lot of country to cover will have a blast teaching this strong, ranchy boy how to do a day’s work.

Save time–and look smart!

Taking a little extra care to write a really nice description will show off all the work you’ve put into your horse to get him sale ready, and you won’t have to answer the same questions over and over again.

Plus, no one can make fun of you for the nice neck rain you have on your good bread bridal horse. That’s always a good thing.

Read These Next

August 18, 2016 / 1 Comment / by / in ,

Leave a Reply